February 2012
48 posts
3 Ways To Predict What Consumers Want Before They... →
1. Get to Context
2. Watch for Workarounds
3. Focus on Nonconsumers
My main takeaway was simply to spend time with the consumer.
NYT: How Companies Learn Your Secrets →
When a computer chimes or a smartphone vibrates with a new message, the brain starts anticipating the neurological “pleasure” (even if we don’t recognize it as such) that clicking on the e-mail and reading it provides. That expectation, if unsatisfied, can build until you find yourself moved to distraction by the thought of an e-mail sitting there unread — even if you know, rationally, it’s most...
“The work we do can be done at home, but that work wouldn’t be as good as if it...”
– Pants, not jammies. (via matthewhayles)
It's gained more than 1 million new users in the... →
guardian:
Myspace… it’s back!
Big data and social analytics
ibmsocialbiz:
Commenting on one of the interesting things [that happens] when businesses try to install a new social platform within the enterprise, Marie Wallace made an interesting comparison between these ventures and feeding a hungry child. “You’re feeding it for 18 to 24 months before it learns to speak,” Wallace said, “What we’re trying to do is get the child to grow up faster.”
...
“Brands should pay close attention to the rapid growth of social media in global...”
– Social media spotlight should shift abroad, says Ogilvy’s John Bell (via ibmsocialbiz)
“In our Web 3.0 world, as we share our identities so publicly with everyone else,...”
– Does society benefit when we share personal information online? Or do social networks prompt us to publish unhealthy amounts of personal data, while little enriching our lives? Author Andrew Keen and journalism professor Jeff Jarvis lead the arguments in our debate.
OMFG this is seriously so...
What Charlie Sheen taught Salon about being... →
“In December and January, Salon published 33 percent fewer posts than it had in those same months the previous years — but it saw 40 percent greater traffic. Slashing the amount of content it published by a third, the site still logged record-high unique visitor numbers — 7.23 million at the end of January — and without any “big viral hits” that would have skewed the numbers, Lauerman...
Creating A Customized RSS Reader in HootSuite
Go to Twitter.com and make a new account. The name and other info doesn’t matter.
Go to your HootSuite dashboard and add this twitter account as a social network.
Go to Settings > RSS/Atom Feeds
Find and add all of the RSS feeds you want in your reader. Make sure they go out through your new account. [IMAGE Add RSS/Atom Feeds]
Add the “Sent Tweets” stream for this new account to the tabs...
Inside Instagram: How Slowing Its Roll Put the... →
“You can think of it like a visual Twitter, or a quicker Flickr. But mostly, you should think of it as a bonafide blockbuster.”
#geekporn, you guys.
Random Stuff: What HootSuite has taught me about... →
swolfgang:
With HootSuite surpassing 3m users and generating significant revenue, I thought that this would be a good time to reflect on the investment we made back in December 2009 and share what I’ve learned since.
“Tumblr has 42 million users. If this were a physical place, wouldn’t journalists...”
– Jessica Bennett on Tumblr’s new journalism.
NYT: Tumblr Makes Itself the News →
“Tumblr is basically hiring a staff to celebrate creativity and innovation. How many companies can say that?”
This is a really cool, and meta, initiative by Tumblr to go beyond PR pieces and examine its community in a journalistic way. I’m sure many of my friends wouldn’t call this journalism, but as the article references, both Twitter and Facebook are creating similar spaces and...
“Anyone who sees an emergency can call a central number. A smartphone app...”
– A charity in Israel is using ubiquitous gadgets to co-ordinate an army of volunteer first aiders. With sufficient backing, they say the scheme could enable them to respond to nearly any emergency call within 90 seconds. (via theeconomist)
“When Obama made the spilled milk joke, there was this collective groan that went...”
– Dick Costolo, Twitter CEO, making me so hot by talking about “a vehicle to connect directly to the people.”
““We don’t make movies to make money, we make money to make more movies.”
“We...”
– Disney, Zuck, respectively.
“There are a lot of rich people in the world. There are very few people who have...”
– Interview: David Karp, founder of Tumblr, on realizing his dream
“When you look at those two videos [2010 vs 2012] side by side, it almost appears...”
– “New foursquare intro video distances them from the check-in”
“This traditional, one-way marketing doesn’t work anymore. Consumers are already...”
– Become A Social Business - Forbes
“Notifications are the smallest bit of disposable, human-readable information...”
– The Anatomy of a Notification
“They should rename the internet “the playground”…everybody is having fun, a few...”
– John Jannuzzi
Internet Memes: One of the 12 things the world... →
At some recent point, bacon became a meme. Bacon. The cured pork product that has been a staple food for hundreds of years was suddenly a fashion accessory for Internet style-mongers. There were odes and T-shirts and cartoons. People taped bacon to their cats and took photos. It was so ubiquitous that I started to hate bacon.
No one should ever have to hate bacon.
What used to be an amusing...
